green·wash (grnwsh, -wôsh)
n.
1. The dissemination of misleading information by an organization to conceal its abuse of the environment in order to present a positive public image.
2. The information so disseminated.

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green·wash
noun
Definition:
bogus environmentalism: public relations' initiatives by a business or organization, e.g. advertising or public consultation, that purport to show concern for the environmental impact of its activities ( disapproving )

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green marketing
Definition
Promotional activities aimed at taking advantage of the changing consumer attitudes toward a brand. These changes are increasingly being influenced by a firm's policies and practices that affect the quality of the environment, and reflect the level of its concern for the community.

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According to the American Marketing Association, green marketing is the marketing of products that are presumed to be environmentally safe.[1] Thus green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising. Yet defining green marketing is not a simple task where several meanings intersect and contradict each other; an example of this will be the existence of varying social, environmental and retail definitions attached to this term.[2] Other similar terms used are Environmental Marketing and Ecological Marketing.